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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ606834 |
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Table of Contents:
- Donor Relations as Public Relations: Toward a Philosophy of Fund-Raising. Wedgeworth, Robert Academic Libraries Donors Faculty Fund Raising Higher Education Library Funding Public Relations Presents a rationale for understanding the broader implications of fund-raising in academic libraries, and for organizing it as an integral component of public relations activities. Discusses fund-raising goals; potential donors, including faculty and employees; infringement on the autonomy of institutions through gifts; and experiences within the American Library Association (ALA). (LRW)