Upsize This! Libraries Need Relationship Marketing.

Fuente: ERIC Institute of Education Sciences
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Bibliographische Detailangaben
Hauptverfasser: Besant, Larry X., Sharp, Deborah
Format: Recurso educativo Open Access
Sprache:en
Veröffentlicht: 2000
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author Besant, Larry X.
Sharp, Deborah
author_facet Besant, Larry X.
Sharp, Deborah
Besant, Larry X.
Sharp, Deborah
collection Education Resources Information Center
contents Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW)
format Recurso educativo Open Access
id eric_EJ611624
institution ERIC Institute of Education Sciences
language en
publishDate 2000
record_format eric
spellingShingle Upsize This! Libraries Need Relationship Marketing.
Besant, Larry X.
Sharp, Deborah
Libraries
Library Personnel
Marketing
User Needs (Information)
Vendors
Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW)
title Upsize This! Libraries Need Relationship Marketing.
topic Libraries
Library Personnel
Marketing
User Needs (Information)
Vendors
url https://eric.ed.gov/?id=EJ611624