Upsize This! Libraries Need Relationship Marketing.
Fuente:
ERIC Institute of Education Sciences
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2000
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| Soggetti: | |
| Accesso online: | |
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| _version_ | 1867181146385678336 |
|---|---|
| author | Besant, Larry X. Sharp, Deborah |
| author_facet | Besant, Larry X. Sharp, Deborah Besant, Larry X. Sharp, Deborah |
| collection | Education Resources Information Center |
| contents | Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ611624 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2000 |
| record_format | eric |
| spellingShingle | Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW) |
| title | Upsize This! Libraries Need Relationship Marketing. |
| topic | Libraries Library Personnel Marketing User Needs (Information) Vendors |
| url | https://eric.ed.gov/?id=EJ611624 |