Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
2000
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ611624 |
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Inhaltsangabe:
- Upsize This! Libraries Need Relationship Marketing. Besant, Larry X. Sharp, Deborah Libraries Library Personnel Marketing User Needs (Information) Vendors Describes relationship marketing, which emphasizes customers, and explains why libraries should be interested in it. Topics include the lack of marketing that libraries have done; creating new paradigms for marketing; and various markets that libraries should address, including the users, library employees, and suppliers. (LRW)