Saved in:
Bibliographic Details
Main Authors: Baule, Steven M., Bertani, Laura Blair
Format: Recurso educativo Open Access
Language:en
Published: 2000
Subjects:
Online Access:https://eric.ed.gov/?id=EJ623499
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • How To Gain Support from Your Board and Administration: Marketing 101 for Your Library Media Program. Baule, Steven M. Bertani, Laura Blair Annual Reports Boards of Education Elementary Secondary Education Learning Resources Centers Library Planning Library Services Marketing Newsletters Organizational Objectives Public Relations School Administration School Districts School Libraries Discusses the importance of marketing library media programs to school boards and school district administrators. Suggests aligning library goals with district goals; hosting district board meetings; designing flyers to promote library services; developing library newsletters; annual reports that highlights achievements; networking; formal presentations; and ongoing marketing plans. (LRW)