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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2001
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ647520 |
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| _version_ | 1867180754136465408 |
|---|---|
| author | Soules, Aline |
| author_facet | Soules, Aline Soules, Aline |
| collection | Education Resources Information Center |
| contents | The Principles of Marketing and Relationship Management. Soules, Aline Access to Information Data Collection Libraries Library Collections Library Research Library Services Library Statistics Marketing Relationship Users (Information) Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ647520 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2001 |
| record_format | eric |
| spellingShingle | The Principles of Marketing and Relationship Management. Soules, Aline Access to Information Data Collection Libraries Library Collections Library Research Library Services Library Statistics Marketing Relationship Users (Information) The Principles of Marketing and Relationship Management. Soules, Aline Access to Information Data Collection Libraries Library Collections Library Research Library Services Library Statistics Marketing Relationship Users (Information) Discusses the concepts of marketing and relationship management as they apply to libraries. Topics include perceptions of the profession; environments that libraries operate in; connecting content and users through access and services; and the need for reliable and consistent collection of effective data. (Author/LRW) |
| title | The Principles of Marketing and Relationship Management. |
| topic | Access to Information Data Collection Libraries Library Collections Library Research Library Services Library Statistics Marketing Relationship Users (Information) |
| url | https://eric.ed.gov/?id=EJ647520 |