Marketing the Worth of Your Library.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2002
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867180831236161536 |
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| author | Sass, Rivkah K. |
| author_facet | Sass, Rivkah K. Sass, Rivkah K. |
| collection | Education Resources Information Center |
| contents | Marketing the Worth of Your Library. Sass, Rivkah K. Budgets Competition Library Expenditures Library Services Marketing Private Sector Surveys User Needs (Information) User Satisfaction (Information) Value Judgment Discusses the need for libraries to market the value of their services. Highlights include customer satisfaction surveys; competition with other information providers; borrowing ideas from the private sector; focusing on marketing electronic resources; targeting younger users; the importance of personal service; and having a budget for advertising. Side bar lists Five Things Libraries Can Do To Market Their Worth. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ656033 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | Marketing the Worth of Your Library. Sass, Rivkah K. Budgets Competition Library Expenditures Library Services Marketing Private Sector Surveys User Needs (Information) User Satisfaction (Information) Value Judgment Marketing the Worth of Your Library. Sass, Rivkah K. Budgets Competition Library Expenditures Library Services Marketing Private Sector Surveys User Needs (Information) User Satisfaction (Information) Value Judgment Discusses the need for libraries to market the value of their services. Highlights include customer satisfaction surveys; competition with other information providers; borrowing ideas from the private sector; focusing on marketing electronic resources; targeting younger users; the importance of personal service; and having a budget for advertising. Side bar lists Five Things Libraries Can Do To Market Their Worth. (LRW) |
| title | Marketing the Worth of Your Library. |
| topic | Budgets Competition Library Expenditures Library Services Marketing Private Sector Surveys User Needs (Information) User Satisfaction (Information) Value Judgment |
| url | https://eric.ed.gov/?id=EJ656033 |