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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2000
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ656061 |
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Table of Contents:
- Reaching the Masses: Marketing a Library Instruction Course to Incoming Freshmen. Lawson, Mollie D. College Freshmen Enrollment Influences Higher Education Information Literacy Information Technology Library Instruction Library Skills Marketing Research Skills Explains the redesign of a freshman-level course in information literacy, information technology, and library research skills at Central Missouri State University that resulted in an increase in student enrollment. Supports the conclusion that marketing and promotion resulted in higher enrollment figures. (Author/LRW)