Marketing: Realistic Tips for Planning and Implementation in Special Libraries.
Fuente:
ERIC Institute of Education Sciences
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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
2002
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| Materias: | |
| Acceso en línea: | |
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| _version_ | 1867180985809895424 |
|---|---|
| author | Kassel, Amelia |
| author_facet | Kassel, Amelia Kassel, Amelia |
| collection | Education Resources Information Center |
| contents | Marketing: Realistic Tips for Planning and Implementation in Special Libraries. Kassel, Amelia Budgets Consultants Futures (of Society) Library Planning Library Services Marketing Public Relations Special Libraries Time Management Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ661425 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | Marketing: Realistic Tips for Planning and Implementation in Special Libraries. Kassel, Amelia Budgets Consultants Futures (of Society) Library Planning Library Services Marketing Public Relations Special Libraries Time Management Marketing: Realistic Tips for Planning and Implementation in Special Libraries. Kassel, Amelia Budgets Consultants Futures (of Society) Library Planning Library Services Marketing Public Relations Special Libraries Time Management Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW) |
| title | Marketing: Realistic Tips for Planning and Implementation in Special Libraries. |
| topic | Budgets Consultants Futures (of Society) Library Planning Library Services Marketing Public Relations Special Libraries Time Management |
| url | https://eric.ed.gov/?id=EJ661425 |