Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2002
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ661425 |
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Sommario:
- Marketing: Realistic Tips for Planning and Implementation in Special Libraries. Kassel, Amelia Budgets Consultants Futures (of Society) Library Planning Library Services Marketing Public Relations Special Libraries Time Management Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)