Identify Your Brand, Before You Market.
Fuente:
ERIC Institute of Education Sciences
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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
2002
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| _version_ | 1867180921291014144 |
|---|---|
| author | Claggett, Laura |
| author_facet | Claggett, Laura Claggett, Laura |
| collection | Education Resources Information Center |
| contents | Identify Your Brand, Before You Market. Claggett, Laura Library Services Marketing Special Libraries User Needs (Information) User Satisfaction (Information) Value Judgment Discusses marketing in special libraries and suggests that librarians need to identify library services that set them apart from others. Highlights include the competitive environment and alternatives for the consumer; value that the library offers; targeting consumers; return on investment; and determining why consumers choose your services. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ661426 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | Identify Your Brand, Before You Market. Claggett, Laura Library Services Marketing Special Libraries User Needs (Information) User Satisfaction (Information) Value Judgment Identify Your Brand, Before You Market. Claggett, Laura Library Services Marketing Special Libraries User Needs (Information) User Satisfaction (Information) Value Judgment Discusses marketing in special libraries and suggests that librarians need to identify library services that set them apart from others. Highlights include the competitive environment and alternatives for the consumer; value that the library offers; targeting consumers; return on investment; and determining why consumers choose your services. (LRW) |
| title | Identify Your Brand, Before You Market. |
| topic | Library Services Marketing Special Libraries User Needs (Information) User Satisfaction (Information) Value Judgment |
| url | https://eric.ed.gov/?id=EJ661426 |