Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2002
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ661426 |
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Sommario:
- Identify Your Brand, Before You Market. Claggett, Laura Library Services Marketing Special Libraries User Needs (Information) User Satisfaction (Information) Value Judgment Discusses marketing in special libraries and suggests that librarians need to identify library services that set them apart from others. Highlights include the competitive environment and alternatives for the consumer; value that the library offers; targeting consumers; return on investment; and determining why consumers choose your services. (LRW)