What Is Marketing in Libraries? Concepts, Orientations, and Practices.

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Authors:	Gupta, Dinesh K., Jambhekar, Ashok
Format:	Recurso educativo Open Access
Language:	en
Published:	2002
Subjects:	Marketing Special Libraries User Needs (Information)
Online Access:	Acceder al recurso
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Internet

https://eric.ed.gov/?id=EJ661427