What Is Marketing in Libraries? Concepts, Orientations, and Practices.
Fuente:
ERIC Institute of Education Sciences
Salvato in:
| Autori principali: | , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2002
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| Soggetti: | |
| Accesso online: | |
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| _version_ | 1867181518710898688 |
|---|---|
| author | Gupta, Dinesh K. Jambhekar, Ashok |
| author_facet | Gupta, Dinesh K. Jambhekar, Ashok Gupta, Dinesh K. Jambhekar, Ashok |
| collection | Education Resources Information Center |
| contents | What Is Marketing in Libraries? Concepts, Orientations, and Practices. Gupta, Dinesh K. Jambhekar, Ashok Marketing Special Libraries User Needs (Information) Discusses the role of marketing in library and information centers and emphasizes the main concern of satisfying the customer. Considers whether concepts from the business world can be transferred to public service organizations; and discusses marketing as a philosophy, as a set of techniques, and as an approach, and examines the common threads. (LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ661427 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | What Is Marketing in Libraries? Concepts, Orientations, and Practices. Gupta, Dinesh K. Jambhekar, Ashok Marketing Special Libraries User Needs (Information) What Is Marketing in Libraries? Concepts, Orientations, and Practices. Gupta, Dinesh K. Jambhekar, Ashok Marketing Special Libraries User Needs (Information) Discusses the role of marketing in library and information centers and emphasizes the main concern of satisfying the customer. Considers whether concepts from the business world can be transferred to public service organizations; and discusses marketing as a philosophy, as a set of techniques, and as an approach, and examines the common threads. (LRW) |
| title | What Is Marketing in Libraries? Concepts, Orientations, and Practices. |
| topic | Marketing Special Libraries User Needs (Information) |
| url | https://eric.ed.gov/?id=EJ661427 |