Salvato in:
| Autori principali: | , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2002
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ666530 |
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Sommario:
- Supporting Individual Library Patrons with Information Technologies: Emerging One-to-One Library Services on the College or University Campus. Keating, John J., III Hafner, Arthur W. Academic Libraries Higher Education Information Technology Library Services Marketing Privacy User Needs (Information) Describes business techniques for mass marketing, where information technologies are used to target discrete individuals or groups and promote customer interaction. Considers the applicability of business concepts to academic library service, including uniquely identifying patrons, issues of privacy, focusing on the most valuable library services, determining patron needs, and customizing products and services. (LRW)