Using a Professional Moderator in Library Focus Group Research.

Fuente: ERIC Institute of Education Sciences
Salvato in:
Dettagli Bibliografici
Autore principale: Shoaf, Eric C.
Natura: Recurso educativo Open Access
Lingua:en
Pubblicazione: 2003
Soggetti:
Accesso online:
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author Shoaf, Eric C.
author_facet Shoaf, Eric C.
Shoaf, Eric C.
collection Education Resources Information Center
contents Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW)
format Recurso educativo Open Access
id eric_EJ666627
institution ERIC Institute of Education Sciences
language en
publishDate 2003
record_format eric
spellingShingle Using a Professional Moderator in Library Focus Group Research.
Shoaf, Eric C.
Academic Libraries
Consultants
Focus Groups
Higher Education
Library Research
Literature Reviews
Marketing
Users (Information)
Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW)
title Using a Professional Moderator in Library Focus Group Research.
topic Academic Libraries
Consultants
Focus Groups
Higher Education
Library Research
Literature Reviews
Marketing
Users (Information)
url https://eric.ed.gov/?id=EJ666627