Using a Professional Moderator in Library Focus Group Research.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2003
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867180642017476608 |
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| author | Shoaf, Eric C. |
| author_facet | Shoaf, Eric C. Shoaf, Eric C. |
| collection | Education Resources Information Center |
| contents | Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ666627 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2003 |
| record_format | eric |
| spellingShingle | Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW) |
| title | Using a Professional Moderator in Library Focus Group Research. |
| topic | Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) |
| url | https://eric.ed.gov/?id=EJ666627 |