Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2003
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ666627 |
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Sommario:
- Using a Professional Moderator in Library Focus Group Research. Shoaf, Eric C. Academic Libraries Consultants Focus Groups Higher Education Library Research Literature Reviews Marketing Users (Information) Describes the use of a professional marketing and opinion research firm at Brown University Library to conduct focus group meetings with users and to provide data analysis. Highlights include a review of library literature on focus group use; focus group methodology; benefits of employing professionals; logistics of focus group preparation; and outcomes for the library. (Author/LRW)