Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.
Fuente:
ERIC Institute of Education Sciences
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| Autori principali: | , , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2001
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| Soggetti: | |
| Accesso online: | |
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| _version_ | 1867180793756909568 |
|---|---|
| author | Warren, Rebecca Hayes, Sherman Gunter, Donna |
| author_facet | Warren, Rebecca Hayes, Sherman Gunter, Donna Warren, Rebecca Hayes, Sherman Gunter, Donna |
| collection | Education Resources Information Center |
| contents | Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW) |
| format | Recurso educativo Open Access |
| id | eric_EJ671729 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2001 |
| record_format | eric |
| spellingShingle | Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW) |
| title | Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. |
| topic | Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning |
| url | https://eric.ed.gov/?id=EJ671729 |