Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Authors: Warren, Rebecca, Hayes, Sherman, Gunter, Donna
Format: Recurso educativo Open Access
Language:en
Published: 2001
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author Warren, Rebecca
Hayes, Sherman
Gunter, Donna
author_facet Warren, Rebecca
Hayes, Sherman
Gunter, Donna
Warren, Rebecca
Hayes, Sherman
Gunter, Donna
collection Education Resources Information Center
contents Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW)
format Recurso educativo Open Access
id eric_EJ671729
institution ERIC Institute of Education Sciences
language en
publishDate 2001
record_format eric
spellingShingle Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.
Warren, Rebecca
Hayes, Sherman
Gunter, Donna
Academic Libraries
Audience Analysis
Brainstorming
Evaluation Methods
Higher Education
Instructional Design
Library Instruction
Library Planning
Strategic Planning
Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW)
title Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming.
topic Academic Libraries
Audience Analysis
Brainstorming
Evaluation Methods
Higher Education
Instructional Design
Library Instruction
Library Planning
Strategic Planning
url https://eric.ed.gov/?id=EJ671729