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| Main Authors: | , , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2001
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ671729 |
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Table of Contents:
- Segmentation Techniques for Expanding a Library Instruction Market: Evaluating and Brainstorming. Warren, Rebecca Hayes, Sherman Gunter, Donna Academic Libraries Audience Analysis Brainstorming Evaluation Methods Higher Education Instructional Design Library Instruction Library Planning Strategic Planning Describes a two-part segmentation technique applied to an instruction program for an academic library during a strategic planning process. Discusses a brainstorming technique used to create a list of existing and potential audiences, and then describes a follow-up review session that evaluated the past years' efforts. (Author/LRW)