APA (7th ed.) Citation

Minkel, W. (2004). How Does Your Site Measure Up? If Traffic Is Sparse, It's Time for a Serious Usability Study.

Chicago Style (17th ed.) Citation

Minkel, Walter. How Does Your Site Measure Up? If Traffic Is Sparse, It's Time for a Serious Usability Study. 2004.

MLA (9th ed.) Citation

Minkel, Walter. How Does Your Site Measure Up? If Traffic Is Sparse, It's Time for a Serious Usability Study. 2004.

Warning: These citations may not always be 100% accurate.