Target Your Brand: Build an Identity that Works in the Age of the Superstore
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ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2004
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867180839215824896 |
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| author | Dempsey, Beth |
| author_facet | Dempsey, Beth Dempsey, Beth |
| collection | Education Resources Information Center |
| contents | Target Your Brand: Build an Identity that Works in the Age of the Superstore Dempsey, Beth Internet Library Services Libraries Library Role Publicity Design Marketing As bookstores and the Internet march forward, the library community continues to question and forecast its role in society. Innovative libraries nationwide have seized the opportunity to reinvent themselves, bringing a new level of excitement to the industry. Yet puzzlement remains on what strategies, what roles will work in communities where alternatives are so readily available. A cue from corporate America is to deal with a changing competitive structure by more effectively managing the brand the library holds in the community. This article discusses this concept and how libraries can use this "branding" technique to move forward with the bookstores and the Internet. |
| format | Recurso educativo Open Access |
| id | eric_EJ705613 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2004 |
| record_format | eric |
| spellingShingle | Target Your Brand: Build an Identity that Works in the Age of the Superstore Dempsey, Beth Internet Library Services Libraries Library Role Publicity Design Marketing Target Your Brand: Build an Identity that Works in the Age of the Superstore Dempsey, Beth Internet Library Services Libraries Library Role Publicity Design Marketing As bookstores and the Internet march forward, the library community continues to question and forecast its role in society. Innovative libraries nationwide have seized the opportunity to reinvent themselves, bringing a new level of excitement to the industry. Yet puzzlement remains on what strategies, what roles will work in communities where alternatives are so readily available. A cue from corporate America is to deal with a changing competitive structure by more effectively managing the brand the library holds in the community. This article discusses this concept and how libraries can use this "branding" technique to move forward with the bookstores and the Internet. |
| title | Target Your Brand: Build an Identity that Works in the Age of the Superstore |
| topic | Internet Library Services Libraries Library Role Publicity Design Marketing |
| url | https://eric.ed.gov/?id=EJ705613 |