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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ713555 |
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Table of Contents:
- The Hippest History: The Detritus of Your Library's Past Can Help with Your Present-Day Marketing, Fundraising, and Professional Pride Lear, Bernadette A. Libraries History Marketing Archives Research Methodology The author of this article studies the history of libraries. Few libraries capitalize on their own organizational history, however, even though it can be, at minimum, a resource of images and factoids for everything from answering administrative questions to crafting fundraising and marketing pieces. It can also be a reservoir of professional pride and values, infusing current efforts and direction. The author shares the importance of collecting current documentation in a systematic manner.