Gespeichert in:
| Hauptverfasser: | , , |
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
2006
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ735713 |
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Inhaltsangabe:
- Promoting a Message on Vision Loss to Diverse Groups of Adults: Research Report Cimarolli, Verena R. Stuen, Cynthia Sussman-Skalka, Carol J. Visual Impairments Older Adults Health Education Information Dissemination Instructional Materials Outreach Programs Program Effectiveness Questionnaires Visual impairment is the second most prevalent disability among older adults (National Center for Health Statistics, 1993), affecting about 2.9 million Americans aged 65 and older (Eye Diseases Prevalence Research Group, 2004). As the population ages, the number of individuals who will experience age-related vision loss will also increase. Therefore, there will be a greater need for educational interventions that provide information about the typical changes in vision that people will experience as they age, changes in vision that are due to age-related eye diseases, and information on how and where to receive vision rehabilitation services. In making future dissemination efforts more effective, it will be important to determine not only whether outreach efforts are effective in terms of reach and impact, but which vehicles for the dissemination of printed materials on vision loss and aging work best for reaching diverse groups of individuals. Therefore, the purpose of the present study, representing a further analysis of data that were collected for the evaluation of Lighthouse International's educational campaign (Sussman-Skalka et al., 2003), was to determine which types of dissemination strategies (the Internet, newspaper, radio, library, or area agency on aging or senior center) would be the most effective in reaching individuals who differ in age, gender, race, and vision loss with information about vision loss and aging. The findings from these data analyses demonstrate that age was a factor in determining the effectiveness of two dissemination strategies: the effectiveness of reaching individuals through newspaper articles and reaching individuals through the Internet. It appears that newspaper articles are a more effective strategy in reaching older individuals and that the Internet represents a more useful tool in reaching younger individuals. Therefore, when trying to reach individuals of different age groups with a health-promotion message, educators should rely on multiple dissemination strategies.