Is Your Fish Dead? Create Your Library Brand
Fuente:
ERIC Institute of Education Sciences
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
2007
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| _version_ | 1867180517477056512 |
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| author | Fullner, Sheryl Kindle |
| author_facet | Fullner, Sheryl Kindle Fullner, Sheryl Kindle |
| collection | Education Resources Information Center |
| contents | Is Your Fish Dead? Create Your Library Brand Fullner, Sheryl Kindle School Libraries Public Relations Library Services Establishing a library brand requires positive effects on publics. Five publics identify each library: students, teachers, administration, parents, and community. It takes effort to target each of those five publics with a consistent message about what a library offers that makes it unique. Librarians, scrambling to accomplish the necessities of check-ins, shelving, book orders, reference, and booktalks, do not have extra time to examine how their library comes across to the media-borrowing public--but it is an essential task. In this article, the author provides some areas to examine in assessing one's public image and effectiveness in creating a library brand. Several exercises that may give some insight as to how publics perceive a library brand are listed. |
| format | Recurso educativo Open Access |
| id | eric_EJ762383 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2007 |
| record_format | eric |
| spellingShingle | Is Your Fish Dead? Create Your Library Brand Fullner, Sheryl Kindle School Libraries Public Relations Library Services Is Your Fish Dead? Create Your Library Brand Fullner, Sheryl Kindle School Libraries Public Relations Library Services Establishing a library brand requires positive effects on publics. Five publics identify each library: students, teachers, administration, parents, and community. It takes effort to target each of those five publics with a consistent message about what a library offers that makes it unique. Librarians, scrambling to accomplish the necessities of check-ins, shelving, book orders, reference, and booktalks, do not have extra time to examine how their library comes across to the media-borrowing public--but it is an essential task. In this article, the author provides some areas to examine in assessing one's public image and effectiveness in creating a library brand. Several exercises that may give some insight as to how publics perceive a library brand are listed. |
| title | Is Your Fish Dead? Create Your Library Brand |
| topic | School Libraries Public Relations Library Services |
| url | https://eric.ed.gov/?id=EJ762383 |