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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ762383 |
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Table of Contents:
- Is Your Fish Dead? Create Your Library Brand Fullner, Sheryl Kindle School Libraries Public Relations Library Services Establishing a library brand requires positive effects on publics. Five publics identify each library: students, teachers, administration, parents, and community. It takes effort to target each of those five publics with a consistent message about what a library offers that makes it unique. Librarians, scrambling to accomplish the necessities of check-ins, shelving, book orders, reference, and booktalks, do not have extra time to examine how their library comes across to the media-borrowing public--but it is an essential task. In this article, the author provides some areas to examine in assessing one's public image and effectiveness in creating a library brand. Several exercises that may give some insight as to how publics perceive a library brand are listed.