Best Magazines of 2006
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ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2007
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| _version_ | 1867181726779834368 |
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| author | Couch, Clayton A. |
| author_facet | Couch, Clayton A. Couch, Clayton A. |
| collection | Education Resources Information Center |
| contents | Best Magazines of 2006 Couch, Clayton A. Advertising Marketing Periodicals Internet Competition Deeming 2006 disappointing for the magazine industry may be an exaggeration. Nevertheless, publishers have undoubtedly seen better years. Advertising revenue declined for a number of popular print titles, with publications such as "Field & Stream," "Outdoor Life," "Vanity Fair," "The New Yorker," "Skiing," and "Jane" shedding significant numbers of ad pages over the course of the year, according to "Advertising Age" ("Magazines Finish Flat, but Hope for Better Q1" by Nat Ives, 12/4/06). A noticeable drop in automotive and pharmaceutical advertising was partly responsible for these declines, although with Internet marketing techniques clearly improving throughout 2006, print publications were competing for a smaller piece of the pie than in previous years. Still, according to the Magazine Publishers of America web site, there was a two percent increase in the number of magazine launches during 2006. This article presents a brief description of those that have been deemed "the best magazines" of the year 2006. |
| format | Recurso educativo Open Access |
| id | eric_EJ786468 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2007 |
| record_format | eric |
| spellingShingle | Best Magazines of 2006 Couch, Clayton A. Advertising Marketing Periodicals Internet Competition Best Magazines of 2006 Couch, Clayton A. Advertising Marketing Periodicals Internet Competition Deeming 2006 disappointing for the magazine industry may be an exaggeration. Nevertheless, publishers have undoubtedly seen better years. Advertising revenue declined for a number of popular print titles, with publications such as "Field & Stream," "Outdoor Life," "Vanity Fair," "The New Yorker," "Skiing," and "Jane" shedding significant numbers of ad pages over the course of the year, according to "Advertising Age" ("Magazines Finish Flat, but Hope for Better Q1" by Nat Ives, 12/4/06). A noticeable drop in automotive and pharmaceutical advertising was partly responsible for these declines, although with Internet marketing techniques clearly improving throughout 2006, print publications were competing for a smaller piece of the pie than in previous years. Still, according to the Magazine Publishers of America web site, there was a two percent increase in the number of magazine launches during 2006. This article presents a brief description of those that have been deemed "the best magazines" of the year 2006. |
| title | Best Magazines of 2006 |
| topic | Advertising Marketing Periodicals Internet Competition |
| url | https://eric.ed.gov/?id=EJ786468 |