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Bibliographic Details
Main Authors: O'English, Lorena, McCord, Sarah
Format: Recurso educativo Open Access
Language:en
Published: 2006
Subjects:
Online Access:https://eric.ed.gov/?id=EJ792799
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author O'English, Lorena
McCord, Sarah
author_facet O'English, Lorena
McCord, Sarah
O'English, Lorena
McCord, Sarah
collection Education Resources Information Center
contents Getting in on the Game: Partnering with a University Athletics Department O'English, Lorena McCord, Sarah Advertising College Athletics Athletes Library Instruction Academic Libraries Academic Achievement This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the football season have all brought positive outcomes. Results have included an increased library presence for student athletes, as well as an increase in awareness and "friend-raising" development activities in the larger campus and alumni community. (Contains 1 figure and 24 notes.)
format Recurso educativo Open Access
id eric_EJ792799
institution ERIC Institute of Education Sciences
language en
publishDate 2006
record_format eric
spellingShingle Getting in on the Game: Partnering with a University Athletics Department
O'English, Lorena
McCord, Sarah
Advertising
College Athletics
Athletes
Library Instruction
Academic Libraries
Academic Achievement
Getting in on the Game: Partnering with a University Athletics Department O'English, Lorena McCord, Sarah Advertising College Athletics Athletes Library Instruction Academic Libraries Academic Achievement This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the football season have all brought positive outcomes. Results have included an increased library presence for student athletes, as well as an increase in awareness and "friend-raising" development activities in the larger campus and alumni community. (Contains 1 figure and 24 notes.)
title Getting in on the Game: Partnering with a University Athletics Department
topic Advertising
College Athletics
Athletes
Library Instruction
Academic Libraries
Academic Achievement
url https://eric.ed.gov/?id=EJ792799