Finding the Underserved
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ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2008
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| Subjects: | |
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| _version_ | 1867180681384165376 |
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| author | Futterman, Marc |
| author_facet | Futterman, Marc Futterman, Marc |
| collection | Education Resources Information Center |
| contents | Finding the Underserved Futterman, Marc Middle Class Library Administration Public Libraries Library Services Outreach Programs Disadvantaged Delivery Systems Change Strategies The heart of the public library mission is to provide service to the entire community and serve the underserved. But how does a library identify the people it is not reaching, where they live, and what they need? And what does it mean for a library's services if in its community the underserved are not also underprivileged? Contrary to popular belief, in a surprising number of communities the upwardly mobile middle and upper-middle classes are underserved. This creates a marginalized library with eroding support. In this article, the author explains how market segmentation can help librarians in identifying their underserved populations. |
| format | Recurso educativo Open Access |
| id | eric_EJ819040 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2008 |
| record_format | eric |
| spellingShingle | Finding the Underserved Futterman, Marc Middle Class Library Administration Public Libraries Library Services Outreach Programs Disadvantaged Delivery Systems Change Strategies Finding the Underserved Futterman, Marc Middle Class Library Administration Public Libraries Library Services Outreach Programs Disadvantaged Delivery Systems Change Strategies The heart of the public library mission is to provide service to the entire community and serve the underserved. But how does a library identify the people it is not reaching, where they live, and what they need? And what does it mean for a library's services if in its community the underserved are not also underprivileged? Contrary to popular belief, in a surprising number of communities the upwardly mobile middle and upper-middle classes are underserved. This creates a marginalized library with eroding support. In this article, the author explains how market segmentation can help librarians in identifying their underserved populations. |
| title | Finding the Underserved |
| topic | Middle Class Library Administration Public Libraries Library Services Outreach Programs Disadvantaged Delivery Systems Change Strategies |
| url | https://eric.ed.gov/?id=EJ819040 |