Does Your Library Have an Attitude Problem towards "Marketing"? Revealing Inter-Relationship between Marketing Attitudes and Behaviour

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Author:	Singh, Rajesh
Format:	Recurso educativo Open Access
Language:	en
Published:	2009
Subjects:	Marketing Librarian Attitudes Behavior Libraries Library Administration Library Science Foreign Countries
Online Access:	Acceder al recurso
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Internet

https://eric.ed.gov/?id=EJ827668