Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2005
|
| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ841343 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- We Cannot See Them, but They Are There: Marketing Library Services to Distance Learners Dermody, Melinda Publicity Distance Education Library Services Outreach Programs Student Characteristics Web Sites Partnerships in Education Institutional Advancement Change Strategies Library Development Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of "traditional" publicity as well. (Contains 14 notes.)