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| Autori principali: | , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2005
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ845767 |
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| _version_ | 1867181362461540352 |
|---|---|
| author | MacDonald, Karen I. vanDuinkerken, Wyoma |
| author_facet | MacDonald, Karen I. vanDuinkerken, Wyoma MacDonald, Karen I. vanDuinkerken, Wyoma |
| collection | Education Resources Information Center |
| contents | Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University MacDonald, Karen I. vanDuinkerken, Wyoma Distance Education Academic Libraries Universities Online Systems Reference Services Library Services Marketing Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. (Contains 9 notes.) |
| format | Recurso educativo Open Access |
| id | eric_EJ845767 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2005 |
| record_format | eric |
| spellingShingle | Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University MacDonald, Karen I. vanDuinkerken, Wyoma Distance Education Academic Libraries Universities Online Systems Reference Services Library Services Marketing Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University MacDonald, Karen I. vanDuinkerken, Wyoma Distance Education Academic Libraries Universities Online Systems Reference Services Library Services Marketing Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. (Contains 9 notes.) |
| title | Distance Education and Virtual Reference: Implementing a Marketing Plan at Texas A&M University |
| topic | Distance Education Academic Libraries Universities Online Systems Reference Services Library Services Marketing |
| url | https://eric.ed.gov/?id=EJ845767 |