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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ859401 |
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Table of Contents:
- Marketing Trends to Watch Circle, Alison Trend Analysis Institutional Advancement Library Services Library Development Technology Integration Library Automation Change Strategies Social Networks Video Technology This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.