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What Do Librarians Think about Marketing? A Survey of Public Librarians' Attitudes toward the Marketing of Library Services

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Authors:	Shontz, Marilyn L., Parker, Jon C., Parker, Richard
Format:	Recurso educativo Open Access
Language:	en
Published:	2004
Subjects:	Library Education Librarian Attitudes Marketing Public Libraries Library Services Librarians Attitude Measures Questionnaires Library Administration
Online Access:	Acceder al recurso
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