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| Main Authors: | , , |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ888871 |
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| _version_ | 1867181729665515520 |
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| author | Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. |
| author_facet | Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. |
| collection | Education Resources Information Center |
| contents | Searching for a New Way to Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. Pilot Projects Search Engines Web Sites Academic Libraries Information Retrieval Metadata Improvement Statistical Analysis Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. (Contains 9 tables and 20 notes.) |
| format | Recurso educativo Open Access |
| id | eric_EJ888871 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2008 |
| record_format | eric |
| spellingShingle | Searching for a New Way to Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. Pilot Projects Search Engines Web Sites Academic Libraries Information Retrieval Metadata Improvement Statistical Analysis Searching for a New Way to Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries Rushton, Erin E. Kelehan, Martha Daisy Strong, Marcy A. Pilot Projects Search Engines Web Sites Academic Libraries Information Retrieval Metadata Improvement Statistical Analysis Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites. (Contains 9 tables and 20 notes.) |
| title | Searching for a New Way to Reach Patrons: A Search Engine Optimization Pilot Project at Binghamton University Libraries |
| topic | Pilot Projects Search Engines Web Sites Academic Libraries Information Retrieval Metadata Improvement Statistical Analysis |
| url | https://eric.ed.gov/?id=EJ888871 |