Making a profitable inclusive insurance business: a case study of Britam, Kenya
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Organización Internacional del Trabajo (OIT)
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| Format: | Entrada de enciclopedia |
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International Labour Organization
2019
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| _version_ | 1874524895482740737 |
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| author | Saurabh Sharma Aparna Dalal |
| author_facet | Saurabh Sharma Aparna Dalal Saurabh Sharma Aparna Dalal |
| contents | Making a profitable inclusive insurance business: a case study of Britam, Kenya Saurabh Sharma Aparna Dalal In 2007, Britam, a diversified financial group based in Kenya, launched its first microinsurance product targeting the low-income population in Kenya. Over the past 11 years, Britam has established a profitable, independent business unit - Britam Microinsurance - that is the market leader in microinsurance in Kenya, covering more than 700,000 lives in 2017. Britam’s journey has generated many lessons that can guide other insurers who intend to build a profitable business serving populations traditionally excluded from the insurance market. This case study highlights some of the key takeaways. Microinsurance paper, no. 54, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995218918002676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2019 |
| publisher | International Labour Organization |
| spellingShingle | Making a profitable inclusive insurance business: a case study of Britam, Kenya Saurabh Sharma Aparna Dalal Making a profitable inclusive insurance business: a case study of Britam, Kenya Saurabh Sharma Aparna Dalal In 2007, Britam, a diversified financial group based in Kenya, launched its first microinsurance product targeting the low-income population in Kenya. Over the past 11 years, Britam has established a profitable, independent business unit - Britam Microinsurance - that is the market leader in microinsurance in Kenya, covering more than 700,000 lives in 2017. Britam’s journey has generated many lessons that can guide other insurers who intend to build a profitable business serving populations traditionally excluded from the insurance market. This case study highlights some of the key takeaways. Microinsurance paper, no. 54, ILO publication.encyclopediaEntry |
| title | Making a profitable inclusive insurance business: a case study of Britam, Kenya |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Making-a-profitable-inclusive-insurance-business/995218918002676 |