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| Main Authors: | , , |
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| Format: | Entrada de enciclopedia |
| Published: |
International Labour Organization
2013
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| Online Access: | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Case-brief-aseguradora-rural/995219104802676 |
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Table of Contents:
- Case brief: aseguradora rural Miguel Solana Leticia Gontijo F. Gonçalves Alice Merry In 2012, Aseguradora Rural registered the first approved health microinsurance product in Guatemala, sold through its partner, a large, trusted bank network. As highighted in Case Brief #1, it has been able to leverage clients´ trust in the bank to grow quickly. Now it is tackling the challenge of ensuring understanding and use of the product on an equally large scale. Case brief (Impact Insurance), no. 1, ILO publication.encyclopediaEntry