The psychology of microinsurance: small changes can make a surprising difference
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Organización Internacional del Trabajo (OIT)
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| Format: | Entrada de enciclopedia |
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International Labour Organization
2009
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| _version_ | 1874525019799814149 |
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| author | Aparna Dalal Jonathan Morduch |
| author_facet | Aparna Dalal Jonathan Morduch Aparna Dalal Jonathan Morduch |
| contents | The psychology of microinsurance: small changes can make a surprising difference Aparna Dalal Jonathan Morduch One important lesson from behavioural economics is the understanding that small changes in the design of products and marketing can sometimes make a surprising difference in how and whether financial products are used. Led by the Financial Access Initiative, this research presents laboratory and field research examples from the field of behavioural economics to provide eight recommendations for microinsurance providers. The authors describe new insights into how households think about losses and gains, weigh present and future tradeoffs, struggle with self-control, and are influenced by the way choices are framed. These insights can help insurers navigate how to improve product design, marketing, insurance education, pricing, and take-up. Microinsurance paper, no. 5, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995328525802676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2009 |
| publisher | International Labour Organization |
| spellingShingle | The psychology of microinsurance: small changes can make a surprising difference Aparna Dalal Jonathan Morduch The psychology of microinsurance: small changes can make a surprising difference Aparna Dalal Jonathan Morduch One important lesson from behavioural economics is the understanding that small changes in the design of products and marketing can sometimes make a surprising difference in how and whether financial products are used. Led by the Financial Access Initiative, this research presents laboratory and field research examples from the field of behavioural economics to provide eight recommendations for microinsurance providers. The authors describe new insights into how households think about losses and gains, weigh present and future tradeoffs, struggle with self-control, and are influenced by the way choices are framed. These insights can help insurers navigate how to improve product design, marketing, insurance education, pricing, and take-up. Microinsurance paper, no. 5, ILO publication.encyclopediaEntry |
| title | The psychology of microinsurance: small changes can make a surprising difference |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/The-psychology-of-microinsurance-small-changes/995328525802676 |