Social marketing for better job quality in micro and small enterprises in Ghana
Fuente:
Organización Internacional del Trabajo (OIT)
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| Formato: | Entrada de enciclopedia |
| Publicado: |
International Labour Organization
2004
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| _version_ | 1874525019796668422 |
|---|---|
| author | Chris Seeley |
| author_facet | Chris Seeley Chris Seeley |
| contents | Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. SEED working paper (Geneva, Switzerland), no. 65, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995328528902676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2004 |
| publisher | International Labour Organization |
| spellingShingle | Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. SEED working paper (Geneva, Switzerland), no. 65, ILO publication.encyclopediaEntry |
| title | Social marketing for better job quality in micro and small enterprises in Ghana |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Social-marketing-for-better-job-quality/995328528902676 |