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1. Verfasser: Chris Seeley
Format: Entrada de enciclopedia
Veröffentlicht: International Labour Organization 2004
Online-Zugang:https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Social-marketing-for-better-job-quality/995328528902676
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author Chris Seeley
author_facet Chris Seeley
Chris Seeley
contents Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. SEED working paper (Geneva, Switzerland), no. 65, ILO publication.encyclopediaEntry
format Entrada de enciclopedia
id ilo_995328528902676
institution Organización Internacional del Trabajo (OIT)
publishDate 2004
publisher International Labour Organization
spellingShingle Social marketing for better job quality in micro and small enterprises in Ghana
Chris Seeley
Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. SEED working paper (Geneva, Switzerland), no. 65, ILO publication.encyclopediaEntry
title Social marketing for better job quality in micro and small enterprises in Ghana
url https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Social-marketing-for-better-job-quality/995328528902676