Salvato in:
| Autore principale: | |
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| Natura: | Entrada de enciclopedia |
| Pubblicazione: |
International Labour Organization
2004
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| Accesso online: | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Social-marketing-for-better-job-quality/995328528902676 |
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Sommario:
- Social marketing for better job quality in micro and small enterprises in Ghana Chris Seeley Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. SEED working paper (Geneva, Switzerland), no. 65, ILO publication.encyclopediaEntry