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| Autori principali: | , , |
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| Natura: | Entrada de enciclopedia |
| Pubblicazione: |
International Labour Organization
2014
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| Accesso online: | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Microinsurance-distribution-insights-for-insurers/995335483202676 |
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Sommario:
- Microinsurance distribution: insights for insurers Alice Merry Pranav Prashad Tobias Hoffarth Delivering insurance to the poor is a formidable task. Insurers must reach people who do not come into contact with their usual sales channels, at low cost and in large numbers. To be successful, they must answer three critical questions: How can I make most of the distribution channel? What can I do for the distribution channel? Is the channel right for my target market? Briefing note (Impact Insurance Facility), 28, ILO publication.encyclopediaEntry