Audiovisual mass media campaigns for insurance education: stages and lessons
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Organización Internacional del Trabajo (OIT)
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| Auteurs principaux: | , |
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| Format: | Entrada de enciclopedia |
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International Labour Organization
2013
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| _version_ | 1874524965850578945 |
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| author | Sarah Bel Mariana Pinzón Caicedo |
| author_facet | Sarah Bel Mariana Pinzón Caicedo Sarah Bel Mariana Pinzón Caicedo |
| contents | Audiovisual mass media campaigns for insurance education: stages and lessons Sarah Bel Mariana Pinzón Caicedo As the microinsurance industry grows there is an increasing need to scale up insurance education efforts and educate a wider audience. Audiovisual media is an attractive dissemination channel to achieve this because it is strongly anchored in the lifestyle of low-income people in developing countries. This paper explores the stages of such campaigns and presents lessons learnt. Microinsurance paper, no. 21, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995367589702676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2013 |
| publisher | International Labour Organization |
| spellingShingle | Audiovisual mass media campaigns for insurance education: stages and lessons Sarah Bel Mariana Pinzón Caicedo Audiovisual mass media campaigns for insurance education: stages and lessons Sarah Bel Mariana Pinzón Caicedo As the microinsurance industry grows there is an increasing need to scale up insurance education efforts and educate a wider audience. Audiovisual media is an attractive dissemination channel to achieve this because it is strongly anchored in the lifestyle of low-income people in developing countries. This paper explores the stages of such campaigns and presents lessons learnt. Microinsurance paper, no. 21, ILO publication.encyclopediaEntry |
| title | Audiovisual mass media campaigns for insurance education: stages and lessons |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Audiovisual-mass-media-campaigns-for-insurance/995367589702676 |