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| Format: | Entrada de enciclopedia |
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International Labour Organization
2013
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| Online Access: | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Beyond-slogans-good-practices-in-promoting/995367590102676 |
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| _version_ | 1874524965849530372 |
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| author | Nancy Lee Miguel Solana |
| author_facet | Nancy Lee Miguel Solana Nancy Lee Miguel Solana |
| contents | Beyond slogans: good practices in promoting microinsurance products Nancy Lee Miguel Solana This paper provides examples of good practice for developing promotional campaigns. Based on dozen case studies, it provides microinsurance providers and their distribution partners with a ten-step promotional planning model that helps ensure that communication strategies attract low-income households by conveying appropriately the value of microinsurance products. Microinsurance paper, no. 22, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995367590102676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2013 |
| publisher | International Labour Organization |
| spellingShingle | Beyond slogans: good practices in promoting microinsurance products Nancy Lee Miguel Solana Beyond slogans: good practices in promoting microinsurance products Nancy Lee Miguel Solana This paper provides examples of good practice for developing promotional campaigns. Based on dozen case studies, it provides microinsurance providers and their distribution partners with a ten-step promotional planning model that helps ensure that communication strategies attract low-income households by conveying appropriately the value of microinsurance products. Microinsurance paper, no. 22, ILO publication.encyclopediaEntry |
| title | Beyond slogans: good practices in promoting microinsurance products |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Beyond-slogans-good-practices-in-promoting/995367590102676 |