Why people do not buy microinsurance and what can we do about it
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Organización Internacional del Trabajo (OIT)
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| Autores principales: | , , , |
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| Formato: | Entrada de enciclopedia |
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International Labour Organization
2013
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| _version_ | 1874524965849530368 |
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| author | Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade |
| author_facet | Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade |
| contents | Why people do not buy microinsurance and what can we do about it Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade This paper helps practitioners understand what factors determine demand for their microinsurance products. Based on a review of more than 30 studies, it blends academic findings with practical examples and presents solutions to improve demand. Incorporating these into a marketing strategy does not need to be a costly exercise. These findings debunk some of the most common myths about the demand for microinsurance such as "People don´t buy insurance because they don´t understand it". Microinsurance paper, no. 20, ILO publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995367590502676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2013 |
| publisher | International Labour Organization |
| spellingShingle | Why people do not buy microinsurance and what can we do about it Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade Why people do not buy microinsurance and what can we do about it Michal Matul Aparna Dalal Ombeline De Bock Wouter Gelade This paper helps practitioners understand what factors determine demand for their microinsurance products. Based on a review of more than 30 studies, it blends academic findings with practical examples and presents solutions to improve demand. Incorporating these into a marketing strategy does not need to be a costly exercise. These findings debunk some of the most common myths about the demand for microinsurance such as "People don´t buy insurance because they don´t understand it". Microinsurance paper, no. 20, ILO publication.encyclopediaEntry |
| title | Why people do not buy microinsurance and what can we do about it |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Why-people-do-not-buy-microinsurance/995367590502676 |