Balancing Act: the role of digital platforms in shaping the conditions of creative work
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Organización Internacional del Trabajo (OIT)
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| Format: | Entrada de enciclopedia |
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International Labour Organization
2024
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| _version_ | 1874524951110746112 |
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| author | Drew Gardiner (Author) |
| author_facet | Drew Gardiner (Author) Drew Gardiner (Author) |
| contents | Balancing Act: the role of digital platforms in shaping the conditions of creative work Drew Gardiner (Author) The platformization of the creative industry has fundamentally transformed the landscape of creative work. This working paper examines the impact of digital platforms on creative workers, focusing on the dichotomy between platform control and worker autonomy. It focuses on both conventional artistic occupations like musicians and photographers as well as “new” professions like bloggers and podcasters. Although social media and streaming platforms have democratized access to global audiences and fostered unprecedented creativity, they also pose significant challenges. The precarious nature of platform-based work, characterized by irregular income, lack of job security, and the concentration of power in a few dominant platforms, or gatekeepers, raises concerns about exploitative practices and the stifling of creativity. This paper calls into question the performative nature of platform algorithms and governance structures to actively shape and influence the behaviour of creative workers, social norms and market dynamics through their design and operational logic. The paper advocates for comprehensive policies and strategies to harness the benefits of creative platforms while mitigating their downsides, ensuring fair compensation, protecting intellectual property rights, and promoting a sustainable and inclusive digital creative economy. Future research should explore definitions and measurements of creative workers on platforms, the long-term impact of platformization, and the transformative potential of artificial intelligence. ILO working paper, 123, ILO 10.54394/JDUJ2404 DOI https://doi.org/10.54394/JDUJ2404; ISBN 9789220411025,9789220411018 publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995379066002676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2024 |
| publisher | International Labour Organization |
| spellingShingle | Balancing Act: the role of digital platforms in shaping the conditions of creative work Drew Gardiner (Author) Balancing Act: the role of digital platforms in shaping the conditions of creative work Drew Gardiner (Author) The platformization of the creative industry has fundamentally transformed the landscape of creative work. This working paper examines the impact of digital platforms on creative workers, focusing on the dichotomy between platform control and worker autonomy. It focuses on both conventional artistic occupations like musicians and photographers as well as “new” professions like bloggers and podcasters. Although social media and streaming platforms have democratized access to global audiences and fostered unprecedented creativity, they also pose significant challenges. The precarious nature of platform-based work, characterized by irregular income, lack of job security, and the concentration of power in a few dominant platforms, or gatekeepers, raises concerns about exploitative practices and the stifling of creativity. This paper calls into question the performative nature of platform algorithms and governance structures to actively shape and influence the behaviour of creative workers, social norms and market dynamics through their design and operational logic. The paper advocates for comprehensive policies and strategies to harness the benefits of creative platforms while mitigating their downsides, ensuring fair compensation, protecting intellectual property rights, and promoting a sustainable and inclusive digital creative economy. Future research should explore definitions and measurements of creative workers on platforms, the long-term impact of platformization, and the transformative potential of artificial intelligence. ILO working paper, 123, ILO 10.54394/JDUJ2404 DOI https://doi.org/10.54394/JDUJ2404; ISBN 9789220411025,9789220411018 publication.encyclopediaEntry |
| title | Balancing Act: the role of digital platforms in shaping the conditions of creative work |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Balancing-Act-the-role-of-digital/995379066002676 |