Embracing digital in Kenya: a practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises
Fuente:
Organización Internacional del Trabajo (OIT)
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| Natura: | Entrada de enciclopedia |
| Pubblicazione: |
International Labour Organization
2024
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| _version_ | 1874524926377984001 |
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| author | Zulum Avila (Author) |
| author_facet | Zulum Avila (Author) Zulum Avila (Author) |
| contents | Embracing digital in Kenya: a practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises Zulum Avila (Author) This guide builds on the ILO’s global Digitalise Your Business training guide, featuring expanded content to address the digital needs of freelancers, digital entrepreneurs and owners of micro and small businesses in Kenya, including those in forcibly displaced communities. It also includes new sections on cyber security and data protection. This Kenya edition provides owners of micro and small businesses (from now on referred to as MSE owners), digital entrepreneurs and freelancers with practical knowledge and real-world examples of how to use and make the most of digital tools. It covers such subjects as social media, e-commerce and online marketing, and examines tools for streamlining payments, accounting, inventory management, shipping and delivery. ILO, [1st ed.] ISBN 9789220414194 publication.encyclopediaEntry |
| format | Entrada de enciclopedia |
| id | ilo_995659930002676 |
| institution | Organización Internacional del Trabajo (OIT) |
| publishDate | 2024 |
| publisher | International Labour Organization |
| spellingShingle | Embracing digital in Kenya: a practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises Zulum Avila (Author) Embracing digital in Kenya: a practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises Zulum Avila (Author) This guide builds on the ILO’s global Digitalise Your Business training guide, featuring expanded content to address the digital needs of freelancers, digital entrepreneurs and owners of micro and small businesses in Kenya, including those in forcibly displaced communities. It also includes new sections on cyber security and data protection. This Kenya edition provides owners of micro and small businesses (from now on referred to as MSE owners), digital entrepreneurs and freelancers with practical knowledge and real-world examples of how to use and make the most of digital tools. It covers such subjects as social media, e-commerce and online marketing, and examines tools for streamlining payments, accounting, inventory management, shipping and delivery. ILO, [1st ed.] ISBN 9789220414194 publication.encyclopediaEntry |
| title | Embracing digital in Kenya: a practical guide for freelancers, digital entrepreneurs and owners of micro and small enterprises |
| url | https://researchrepository.ilo.org/esploro/outputs/encyclopediaEntry/Embracing-digital-in-Kenya-a-practical/995659930002676 |