A market systems analysis of the hotel, restaurant and café/catering (HoReCa) sector

Fuente: Organización Internacional del Trabajo (OIT)
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Main Author: International Labour Organization
Format: Reporte
Published: International Labour Organization 2025
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author International Labour Organization
author_facet International Labour Organization
International Labour Organization
contents A market systems analysis of the hotel, restaurant and café/catering (HoReCa) sector International Labour Organization This market systems analysis (MSA) examines the HoReCa sector’s structure, challenges and opportunities. It applies a market systems development (MSD) lens to understand the core transactions, supporting functions and regulatory environment that shape the sector’s performance. Based on a variety of research methods, including stakeholder interviews and desk research, the study provides an overview of the sector’s structure, highlighting the dependence of the hotel industry on tourism trends and the central role of restaurants and cafés in Kosovo’s urban culture. The sector relies on both skilled and unskilled labour, but low retention rates create persistent challenges. The analysis identifies key constraints in the market system. The HoReCa sector struggles with high turnover rates for low-skilled professions, low levels of labour mobility for mid-skilled professions, and a lack of career guidance, which deters young people from entering the industry. This goes hand in hand with low levels of product differentiation. Business services remain fragmented, limiting access to marketing, certification and supply chain management support. At the regulatory level, weak enforcement of safety standards hampers competitiveness. ILO, [1st ed.] 10.54394/KBIZ2975 DOI https://doi.org/10.54394/KBIZ2975 publication.report
format Reporte
id ilo_995690760902676
institution Organización Internacional del Trabajo (OIT)
publishDate 2025
publisher International Labour Organization
spellingShingle A market systems analysis of the hotel, restaurant and café/catering (HoReCa) sector
International Labour Organization
A market systems analysis of the hotel, restaurant and café/catering (HoReCa) sector International Labour Organization This market systems analysis (MSA) examines the HoReCa sector’s structure, challenges and opportunities. It applies a market systems development (MSD) lens to understand the core transactions, supporting functions and regulatory environment that shape the sector’s performance. Based on a variety of research methods, including stakeholder interviews and desk research, the study provides an overview of the sector’s structure, highlighting the dependence of the hotel industry on tourism trends and the central role of restaurants and cafés in Kosovo’s urban culture. The sector relies on both skilled and unskilled labour, but low retention rates create persistent challenges. The analysis identifies key constraints in the market system. The HoReCa sector struggles with high turnover rates for low-skilled professions, low levels of labour mobility for mid-skilled professions, and a lack of career guidance, which deters young people from entering the industry. This goes hand in hand with low levels of product differentiation. Business services remain fragmented, limiting access to marketing, certification and supply chain management support. At the regulatory level, weak enforcement of safety standards hampers competitiveness. ILO, [1st ed.] 10.54394/KBIZ2975 DOI https://doi.org/10.54394/KBIZ2975 publication.report
title A market systems analysis of the hotel, restaurant and café/catering (HoReCa) sector
url https://researchrepository.ilo.org/esploro/outputs/report/A-market-systems-analysis-of-the/995690760902676