Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel
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| Format: | Artículo científico |
| Language: | es |
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Universidad Autónoma del Estado de México
2000
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| _version_ | 1876433833340960768 |
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| author | Jean-Pierre Lévy Mangin |
| author_facet | Jean-Pierre Lévy Mangin |
| contents | Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel Jean-Pierre Lévy Mangin Annick Lambert María Aránzazu Sulé Alonso Jean-Paul Paquin Multidisciplinarias (Ciencias Sociales) Satisfaction Marketing channels Kinds of retailers Retailer satisfaction Distribution channels The concept of satisfaction in marketing channels has been extensively analyzed. This article aims to identify the concept of retailer satisfaction very closely through a second degree factor analysis and to highlight the variables that specify it. A global sample will be analyzed and later it will be breakdowned by type of retailer. This analysis will permit to know exactly the signification of satisfaction for each kind of retailer, the independent, the corporate, the franchised one and the strategic implications of this meaning. 2000 artículo científico 1405-0269 https://www.redalyc.org/articulo.oa?id=10401802 es http://www.redalyc.org/revista.oa?id=104 CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva application/pdf Universidad Autónoma del Estado de México CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva (México) Num.2 Vol.7 |
| format | Artículo científico |
| id | redalyc_10401802 |
| institution | Redalyc |
| language | es |
| publishDate | 2000 |
| publisher | Universidad Autónoma del Estado de México |
| spellingShingle | Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel Jean-Pierre Lévy Mangin Multidisciplinarias (Ciencias Sociales) Satisfaction Marketing channels Kinds of retailers Retailer satisfaction Distribution channels Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel Jean-Pierre Lévy Mangin Annick Lambert María Aránzazu Sulé Alonso Jean-Paul Paquin Multidisciplinarias (Ciencias Sociales) Satisfaction Marketing channels Kinds of retailers Retailer satisfaction Distribution channels The concept of satisfaction in marketing channels has been extensively analyzed. This article aims to identify the concept of retailer satisfaction very closely through a second degree factor analysis and to highlight the variables that specify it. A global sample will be analyzed and later it will be breakdowned by type of retailer. This analysis will permit to know exactly the signification of satisfaction for each kind of retailer, the independent, the corporate, the franchised one and the strategic implications of this meaning. 2000 artículo científico 1405-0269 https://www.redalyc.org/articulo.oa?id=10401802 es http://www.redalyc.org/revista.oa?id=104 CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva application/pdf Universidad Autónoma del Estado de México CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva (México) Num.2 Vol.7 |
| title | Modelo de satisfacción comparativa percibida en los canales de distribución: un análisis factorial confirmatorio de segundo nivel |
| topic | Multidisciplinarias (Ciencias Sociales) Satisfaction Marketing channels Kinds of retailers Retailer satisfaction Distribution channels |
| url | https://www.redalyc.org/articulo.oa?id=10401802 |