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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Autónoma del Estado de México
2012
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=10423895004 |
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Table of Contents:
- Oops! Many Marketing Models are Wrong Olivier Mesly Multidisciplinarias (Ciencias Sociales) data percolation multidisciplinary perceived predation filtración de datos Research methodology This paper deals with a touchy subject, that is, the fact that many marketing models found in scientific journals contain modeling errors. This phenomenon has been noted for over thirty years now but little has been done to correct the situation. In order to avoid pinpointing particular authors, this paper will discuss an example found in a newspaper. Proper ways of modeling are thoroughly explained and examples of adequate approaches from marketing authors are provided. The aim of this paper is not to be derogatory towards current marketing literature but rather to make an effort to rectify the way research is done and explained. 2012 artículo científico 1405-0269 https://www.redalyc.org/articulo.oa?id=10423895004 en http://www.redalyc.org/revista.oa?id=104 CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva application/pdf Universidad Autónoma del Estado de México CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva (México) Num.3 Vol.19