El nuevo concepto de marketing en la empresa
Fuente:
Redalyc
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| Autor principal: | |
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| Formato: | Artículo científico |
| Lenguaje: | en |
| Publicado: |
Universidad Autónoma de Bucaramanga
2001
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| _version_ | 1876481825338032128 |
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| author | Miguel Hernández Espallardo |
| author_facet | Miguel Hernández Espallardo |
| contents | El nuevo concepto de marketing en la empresa Miguel Hernández Espallardo Administración y Contabilidad Marketing Enterprises Innovations Decision agents Economic system The dynamism in which the economic activity is developed makes the disciplines that are busy studying some of their realities to be adapted by the incorporation in their knowledge body of the new behaviors observed in the decision agents. If it is not done like in the marketing discipline, the progressive distance between knowledge, analyzed by the researchers and taught by professors, and the marketing performance in the companies, would make useless and dispense the work of the professors, and would stagnate the diffusion of more innovative practices to the total economic system. In this sense, this work makes a reflection about the marketing concept in the company, setting its meaning in the company as a philosophy based on orientation to establish good relations with agents of the different market components that would supplement the company?s capacity and resources in order to generate the value toward the market. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900202 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| format | Artículo científico |
| id | redalyc_10900202 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | Universidad Autónoma de Bucaramanga |
| spellingShingle | El nuevo concepto de marketing en la empresa Miguel Hernández Espallardo Administración y Contabilidad Marketing Enterprises Innovations Decision agents Economic system El nuevo concepto de marketing en la empresa Miguel Hernández Espallardo Administración y Contabilidad Marketing Enterprises Innovations Decision agents Economic system The dynamism in which the economic activity is developed makes the disciplines that are busy studying some of their realities to be adapted by the incorporation in their knowledge body of the new behaviors observed in the decision agents. If it is not done like in the marketing discipline, the progressive distance between knowledge, analyzed by the researchers and taught by professors, and the marketing performance in the companies, would make useless and dispense the work of the professors, and would stagnate the diffusion of more innovative practices to the total economic system. In this sense, this work makes a reflection about the marketing concept in the company, setting its meaning in the company as a philosophy based on orientation to establish good relations with agents of the different market components that would supplement the company?s capacity and resources in order to generate the value toward the market. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900202 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2 |
| title | El nuevo concepto de marketing en la empresa |
| topic | Administración y Contabilidad Marketing Enterprises Innovations Decision agents Economic system |
| url | https://www.redalyc.org/articulo.oa?id=10900202 |