Estrategias integrales de la mercadotecnia
Fuente:
Redalyc
Saved in:
| Main Author: | Arturo Sánchez Martínez |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Autónoma de Bucaramanga
2001
|
| Subjects: | |
| Online Access: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
PLANNING TECHNOLOGICAL BUSINESSES: A STUDY OF MARKET POSITIONING AND THE VALUE CHAIN
by: JUNE MARQUES FERNANDES
Published: (2017)
by: JUNE MARQUES FERNANDES
Published: (2017)
Internet of services-based business model: a case study in the livestock industry
by: Jacqueline Zonichenn Reis
Published: (2022)
by: Jacqueline Zonichenn Reis
Published: (2022)
QUALIDADE, SATISFAÇÃO E COMPROMETIMENTO: UM ESTUDO NAS RELAÇÕES BtoB NA INDÚSTRIA DE ELETRICIDADE
by: Luciano José de Oliveira
Published: (2008)
by: Luciano José de Oliveira
Published: (2008)
The Balanced Books
by: Cords, Sarah Statz, et al.
Published: (2007)
by: Cords, Sarah Statz, et al.
Published: (2007)
ESTUDO DA PERCEPÇÃO DE GÊNEROS SOBRE A COMUNICAÇÃO EM SITES NA INTERNET
by: Nelsio Rodrigues de Abreu
Published: (2010)
by: Nelsio Rodrigues de Abreu
Published: (2010)
Social Business In Multinational Corporations: an Analysis of Marketing Practices
by: Thiago José de Chaves
Published: (2017)
by: Thiago José de Chaves
Published: (2017)
Innovation and Business Model: a case study about integration of Innovation Funnel and Business Model Canvas
by: Fábio Luiz Zandoval Bonazzi
Published: (2014)
by: Fábio Luiz Zandoval Bonazzi
Published: (2014)
Efectos del diseño de la tienda virtual en el comportamiento de compra: tipificación del consumidor online
by: E. Cristóbal Fransi
Published: (2005)
by: E. Cristóbal Fransi
Published: (2005)
IS MARKETING DEPARTMENT IMPORTANT FOR COMPANIES?
by: Daniel Max de Sousa Oliveira
Published: (2020)
by: Daniel Max de Sousa Oliveira
Published: (2020)
Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
by: Ismael Luiz Santos
Published: (2018)
by: Ismael Luiz Santos
Published: (2018)
Social media and tourism: case study in Catalonia
by: Joan Francesc Fondevila Gascón
Published: (2016)
by: Joan Francesc Fondevila Gascón
Published: (2016)
La mercadotecnia y los elementos que influyen en la competitividad de las mipymes comerciales en Guadalajara, México
by: José Sánchez-Gutiérrez
Published: (2017)
by: José Sánchez-Gutiérrez
Published: (2017)
How to scale a startup? The Use Bike case and the expansion of rent a bike service in Brazilian hotels
by: Gianfranco da Silva Araujo
Published: (2023)
by: Gianfranco da Silva Araujo
Published: (2023)
Marketing roles of university technology transfer offices: a systematic review
by: Dalton de Sousa
Published: (2019)
by: Dalton de Sousa
Published: (2019)
Adopting Advertising and Communication Innovations in Small Firms
by: Fabricia Durieux Zucco
Published: (2017)
by: Fabricia Durieux Zucco
Published: (2017)
O USO DO YOUTUBE COMO FORMA DE PROPAGANDA PARA O HOTEL SUL AMÉRICA
by: Mariana Gaio Lisbôa Telhado
Published: (2009)
by: Mariana Gaio Lisbôa Telhado
Published: (2009)
O USO DO YOUTUBE COMO FERRAMENTA DE MARKETING: O CASO GUARANÁ ANTARCTICA
by: Thiago Carvalho Pereira
Published: (2009)
by: Thiago Carvalho Pereira
Published: (2009)
Business Books of 1970
by: Woy, James B.
Published: (1971)
by: Woy, James B.
Published: (1971)
Disruptions, Diversity, and Ethics in Marketing
Published: (2024)
Published: (2024)
Big Data Marketing: una aproximación
by: Samuel Israel Goyzueta Rivera
Published: (2015)
by: Samuel Israel Goyzueta Rivera
Published: (2015)
Marketing viral e intenção de compra: ‘Batendo Bola’ com a Heineken
by: Suzana Thaís Batista de Lima
Published: (2021)
by: Suzana Thaís Batista de Lima
Published: (2021)
La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas
by: Virginia Aguilar Arcos
Published: (2014)
by: Virginia Aguilar Arcos
Published: (2014)
Moderating effect of economic instability in the relationship between concentration of control and market value: empirical evidence in Latin America
by: Dante Baiardo C. Cavalcante Viana Junior
Published: (2019)
by: Dante Baiardo C. Cavalcante Viana Junior
Published: (2019)
Business Models and Blockchain: What Can Change?
by: Fernanda da Silva Momo
Published: (2019)
by: Fernanda da Silva Momo
Published: (2019)
SERVIÇO DIFERENCIADO A CLIENTES ON-LINE: UM ESTUDO DE CASO NO SETOR DE TELECOMUNICAÇÕES
by: LÚCIA DE FÁTIMA MARTINS GUILHOTO
Published: (2003)
by: LÚCIA DE FÁTIMA MARTINS GUILHOTO
Published: (2003)
Emerging technologies and new business models: a review on disruptive business models
by: Giovana Sordi Schiavi
Published: (2018)
by: Giovana Sordi Schiavi
Published: (2018)
Formation of monopolies in a bipartite market
by: Manuel Enrique Rodriguez Achach
Published: (2017)
by: Manuel Enrique Rodriguez Achach
Published: (2017)
Social Selling im B2B
by: Römmelt, Benedikt
Published: (2021)
by: Römmelt, Benedikt
Published: (2021)
El nuevo concepto de marketing en la empresa
by: Miguel Hernández Espallardo
Published: (2001)
by: Miguel Hernández Espallardo
Published: (2001)
DATA, TECHNOLOGY & SOCIAL MEDIA: THEIR INVASIVE ROLE IN CONTEMPORARY MARKETING
by: K. Prakash Vel
Published: (2015)
by: K. Prakash Vel
Published: (2015)
BUSINESS MODELS ON STARTUPS: A MULTICASE STUDY
by: Fabio da Silva Piñeiro
Published: (2017)
by: Fabio da Silva Piñeiro
Published: (2017)
Analysis of business models innovation – a multiple case study
by: Moema Pereira Nunes
Published: (2019)
by: Moema Pereira Nunes
Published: (2019)
BUSINESS MODEL AND CORE COMPETENCE REFINEMENT: GOOGLE CASE STUDY
by: Joel Yutaka Sugano
Published: (2009)
by: Joel Yutaka Sugano
Published: (2009)
Business model innovation for sustainability: a new framework
by: Rosaria Ferlito
Published: (2022)
by: Rosaria Ferlito
Published: (2022)
Os efeitos da desmaterialização das relações bancárias devido ao uso do Internet «Banking» e do marketing relacional
by: João F. Proença
Published: (2008)
by: João F. Proença
Published: (2008)
Business model: Desvendando o construto
by: Cyntia Vilasboas Calixto
Published: (2015)
by: Cyntia Vilasboas Calixto
Published: (2015)
Uppsala model: A contingent theory to explain the rise of EMNEs
by: Renan Henrique Oliveira
Published: (2018)
by: Renan Henrique Oliveira
Published: (2018)
INTEGRATION AND HEDGING EFFICIENCY BETWEEN BRAZILIAN AND U.S. ETHANOL MARKETS
by: Daniel Henrique Dario Capitani
Published: (2018)
by: Daniel Henrique Dario Capitani
Published: (2018)
Reliability and Validity of an Instrument that Measures Entrepreneurship
by: Lirios Cruz Garcia
Published: (2020)
by: Lirios Cruz Garcia
Published: (2020)
Product innovation agility on business performance: The role of market and learning orientation
by: Mulyana Mulyana
Published: (2020)
by: Mulyana Mulyana
Published: (2020)
Similar Items
-
PLANNING TECHNOLOGICAL BUSINESSES: A STUDY OF MARKET POSITIONING AND THE VALUE CHAIN
by: JUNE MARQUES FERNANDES
Published: (2017) -
Internet of services-based business model: a case study in the livestock industry
by: Jacqueline Zonichenn Reis
Published: (2022) -
QUALIDADE, SATISFAÇÃO E COMPROMETIMENTO: UM ESTUDO NAS RELAÇÕES BtoB NA INDÚSTRIA DE ELETRICIDADE
by: Luciano José de Oliveira
Published: (2008) -
The Balanced Books
by: Cords, Sarah Statz, et al.
Published: (2007) -
ESTUDO DA PERCEPÇÃO DE GÊNEROS SOBRE A COMUNICAÇÃO EM SITES NA INTERNET
by: Nelsio Rodrigues de Abreu
Published: (2010)