Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidad Autónoma de Bucaramanga
2001
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=10900203 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Estrategias integrales de la mercadotecnia Arturo Sánchez Martínez Patricio Gudiño Pérez Administración y Contabilidad Business Internet Marketing Technology Economic model The constant and general change in the business environment, derived from the economic model modifications and from the technology development, has provoked substantial modifications in the ways of managing and in consequence variations in the marketing strategies development, specially when it is included in the action view. Elements like the Internet, that has permitted the business expansion toward more personalized routes, in the text it will be found a general description of the business environment and it is approached the construction of personalized strategies, to make a comparison between these ones and the massive ones. At the end it is introduced the idea of integrating both to make more efficient the marketing function. 2001 artículo científico 1657-4613 https://www.redalyc.org/articulo.oa?id=10900203 en http://www.redalyc.org/revista.oa?id=109 Revista Colombiana de Marketing application/pdf Universidad Autónoma de Bucaramanga Revista Colombiana de Marketing (Colombia) Num.2 Vol.2